Meet Simon Finch
Founder of Pinnacle Fitness Consulting and Stryke Education. We close the gap between certifications and success for personal trainers across Australia.
From Struggling Trainer to Industry Leader
Simon Finch travelled across the world and found a passion he never expected. Not just training people, but coaching personal trainers to run profitable PT businesses.
He saw the same pattern again and again. Talented trainers finished their certification ready to change lives, then struggled because nobody had taught them the business side. The Certificate IV in Fitness has 10 core units, and none of them cover business, marketing or sales.
So Simon built Pinnacle Fitness Consulting to teach what certifications don’t: business systems and structures, sales and marketing. More than a decade and 2,000+ trainers later, Pinnacle is one of Australia’s most trusted consulting organisations for PTs.
Simon also founded Stryke Education to take that curriculum further, across gym networks and training institutions.
Turn an 80% Dropout Rate into an 80% Success Rate
Pinnacle’s main goal is to reverse the dropout statistic in the fitness industry. We focus on the core pillars of every PT business: systems and structures, sales and marketing. We also pride ourselves on clear communication and a high level of care, in a world with less trust than ever.
Partners in Your Success
We’re not just consultants. We’re partners in your success journey.
Deep industry expertise
Our strategies are built on real world experience in the Australian gym landscape.
A customised approach
No cookie cutter solutions. We tailor every plan to your location, gym and goals.
Commitment to ROI
We focus on the metrics that matter: your revenue, your profit and your freedom.
Simon Finch
Founder & CEO
Tarkyn Goodlad
COO
Nathan Tingay
Coach
Theo Tsirelas
Coach
About Pinnacle
Who is Simon Finch?
Simon Finch is the founder and CEO of Pinnacle Fitness Consulting and Stryke Education. He has spent more than a decade coaching personal trainers to run profitable PT businesses and has worked with over 2,000 trainers.
What is Stryke Education?
Stryke Education was founded by Simon Finch to bring Pinnacle’s PT business curriculum to gym networks and institutions at an enterprise level, including the upcoming Fully Booked Personal Trainer course.
What is Pinnacle’s mission?
To reverse the dropout statistic in the fitness industry, where up to 80% of PTs leave within their first year, and turn it into an 80% success rate.
“PTs who educate themselves, succeed. Those who don’t, have an 80% chance of failing.”
Be the next success story. Join the 2,000+ trainers we’ve transformed.
Apply for Coaching →